Joe Millionaire is made by the same company that produced Temptation Island, where couples tested their love by being separated on a luxury resort and surrounded by models who tried to seduce them.
Luxy allows users to show off their lavish lifestyle by posting photos to Moments and gives users the option to send virtual roses as gifts to members that they are especially interested in.
Mike Darnell, head of reality TV at the network, said the plan was to "rip the mask off" people who signed up for similar programs."We find out whether they're really doing this for love."Joe will give each of the losing women pieces of jewellery of escalating value as he slowly eliminates them from the contest.
In the final episode, he will choose the one woman with whom he wants to have a relationship.
If you have your heart set on dating a millionaire, though, there are actually a few ways to find your dream mate.
Keeping them interested isn't really complicated either -- it's just like keeping any partner happy.