Nielsen netratings online dating

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Low levels of self-disclosure were generally preferred in choosing for the fictitious dater, although these preferences differed by gender, education, and ethnic background.

Results were discussed in terms of theories of computer-mediated communication.

According to Nielsen Online statistics, the UK dating industry is in a bit of a decline but, the US dating industry doesn't seem to be that affected by social networking.

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The interview talks about the state of internet dating today and how social networking is affecting it.

MEDIA POST -- Feb 19 -- France has the highest proportion of Internet users visiting online personals sites.

Com Score Networks recently reported that 22% of French Internet users, age 15 , visited online personals sites in December 2006, followed by the British with 20%, and the Americans with 13%.

An e-mail with strong emotional words (e.g., excited, wonderful) led to more positive impressions than an e-mail with fewer strong emotional words (e.g., happy, fine) and resulted in nearly three out of four subjects selecting the e-mailer with strong emotional words for the fictitious dater of the opposite sex.

Results for self-disclosure e-mails were complex, but indicate that levels of self-disclosure led to different impressions.

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